Web Traffic Analysis
Getting your website to rank high in the search engines is one thing but what you really need to do is get that traffic to become as high quality as possible. People may be finding your website through a particular search terms but if that search term is not converting to a sale then you are targetting the wrong 'phrase'. This can be achieved through marketing intelligence.
Knowledge of how your users are finding your website is valuable. Knowledge of how users are interacting with your website is very valuable. Knowledge of both of these things can help you dominate your industry.
Analyse Your Market
We run e-commerce websites for clients alongside our sister web design company EyePlot. They make our clients a lot of money. However, this cannot be achieved overnight. There are a number of factors that will help a website make money. Firstly, is the quality of web design itself. Secondly, are the pyschological factors that are inherent in any business transaction. Thirdly, is knowledge of how your visitors are interacting with your website and how they are finding your website and which 'search terms' they used to find you. The third aspect is deeply rooted in the first two points.
Knowledge is Power
Two Trees can offer tracking software that will analyse where your traffic is coming from, which search engine they came from and what search term they used. This is of major importance so you can tell what is working for your website and make subtle amendments to overtake your competitors in your industry.