July Offer
Free web site design evaluation and search engine optimisation report. Call Today.
Articles
The principles of AIDA relate to creating persuasive copy that first grabs the readers Attention, inspires Interest and Desire before having a call to Action for the user.
Read full article
Search engine optimisation that works involves a multitude of things: linking to other web pages both internal and external, producing quality content, undertaking competitive market research, creating user friendly navigation, and effective usabilit
Read full article
A Wiki. What is it? If you have heard of web 2.0 then you are looking at an internet that allows everyday users to edit content and take control of the web, our web, from web designers and developers. A
Read full article
See all articles
What is a Return on Investment?
The Rate of Return or Return on Investment (ROI) is simply put the ratio of money raised or lost on an investment set against the money that has been spent or invested.
Simply applied to an online marketing project such as a website, this would be the amount of money spent hiring professional web site designers to design a web site which would the the investment against the (hopefully) long term success of that website (money raised) in terms of raised brand awareness or online sales.
Pay Per Click campaigns such as Google Adwords relies heavily on return on investment and utilises tools that that track the return on investment for a campaign.
